Social media is important because it allows you to reach, nurture, and engage with your target audience no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Social Media plays a crucial role in connecting people and developing relationships, not only with key influences and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.
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